Digital marketing and its importance

 What is Digital Marketing and What is its importance in the current scenario?

Digital Marketing: Digital marketing is a type of marketing that involves the promotion of goods and services through digital channels like the internet, websites, e-mail, and many more. The main objective of digital marketing is to get benefits for providers as well as customers. 

Types of Digital Marketing:

• Content Marketing
• Search Engine Optimization (SEO)
• Pay Per Click (PPC)
• Social Media Marketing
• E-mail Marketing
• Mobile Marketing
• Affiliate Marketing

Importance of Digital Marketing:

• In the Current World everything is going online ranging from buying a small ink filler to selling a huge machine so going business online makes sense in every sector.
• Digital helps an organization or a company to track the behavior of a consumer.
• It helps in pulling a large amount of audience to the site which leads to sales
• We can track the return on investment (ROI) spent on the promotion of goods/services.
• Solving issues for customers is made easier through the digital medium.
• Digital marketing helps to build the trust of customers.
• It helps a small company or an organization grow its brand awareness easily.
• We can target the right category of audience/customers through digital marketing.
• Online presence helps in the improvement of interaction with customers
• Retargeting customers is made easier through Digital Marketing