What is Search Engine Optimization (SEO)

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 Search Engine Optimization

What is Search Engine Optimization?

Search Engine Optimization (SEO) is the process of optimizing (improving) content, technical setup and reach of your website so that your page appears at the top of Search Engine Result Pages (SERPs)

Objectives of Search Engine Optimization:

•The main objective of SEO is to increase organic (non-paid) traffic to your website by making it easier for search engines to understand the content and relevance of the site and provide the best user experience for users searching for specific keywords. 

•SEO helps to increase brand awareness and drive more traffic to the website 

Types of Search Engine Optimization 

1. On-Page SEO

2. Technical SEO

3. Off-page SEO

4. White Hat SEO

5. Black Hat SEO

6. Grey Hat SEO 

On-Page Optimization:

On-Page, Optimization includes Keyword selection, Title tag and Meta description improvement, URL optimization, and content optimization.

Keyword Research and selection:

Keywords are a combination of two or more words that describe our business. Keywords are selected based on their monthly search volume and competition.

Before selecting a keyword:

•Check if they are relevant to your business.

•See if you can match the search intent

Title Tag and Meta Description:

•The title tag describes what the page is all about. In general, including the page's main keyword helps people know what the page is. The title tag is limited to 50 to 60 characters

•Meta description is the description of a page that is displayed for the user on SERP. Meta Description will be 150 to 160 characters

URL Optimization:

URL is a unique identifier used to locate a resource on the internet 

How to make a proper URL?

•Include primary keyword

•Use a hyphen ('-') instead of an underscore ('_')

•Make it as short as possible and precise

•Use lowercase alphabets

Content Optimization:

Make the content on the webpage more creative and check for grammar mistakes.

Before using content on the webpage check for plagiarism.

Technical SEO:

Technical SEO refers to improving website infrastructure and backend components to improve search engine visibility, ranking, and user experience

Technical SEO includes the improvement of the following details:

1. Site Speed Optimization: Site speed optimization refers to the improvement in the loading time of a webpage. There is a chance of traffic going away if a site takes more time to load. Preferable site loading time is 3 to 4 seconds

2. Site Maps: Site maps are the files that contain details about what the site is. There are 2 types of sitemaps. XML Sitemap: XML sitemap helps the crawler/bots understand how to read a site. HTML sitemap: These sitemaps help users to navigate.

3.Robots.txt: It is a text file that helps block a crawler/bot from reading particular pages containing sensitive information.

4. Adding Alt Tags: Alt tags of images helps the crawler to understand what the image is all about

Off-Page SEO:

•Off-page SEO is all about link building and backlink creation for our website

•We build links to 3rd party websites to increase the authority of our website which automatically helps in the improvement of our page.

•Submission of Blogs, PPTs, PDFs, podcasts, and Classifieds that helps in getting more traffic to our website.

White Hat SEO:

SEO that follows the rules of the Search engine is called White Hat SEO

White Hat SEO includes the following tactics:

1. Make sure the site is tagged for child directorial treatment.

2. Having good HTML (source) code.

3. Obtaining an SSL certificate.

4. Avoiding duplication of content

Note: The website will be safe when we follow White Hat SEO 

Black Hat SEO:

Using the loopholes in the search engine algorithm to rank in the SERPs is known as Black Hat SEO

Black Hat SEO follows the following tactics:

1. Using SPAM links

2. Keyword stuffing 

3. Hidden texts and links in the content

4. Misleading the customers through false redirections

Note: This practice is against search engine ethics. Using these techniques will lead to the blocking of the whole site in SERPs

Grey Hat SEO:

Grey Hat SEO is the combination of both White and Black Hat SEOs. Following this type of SEO will also lead to the website blocking as this is also against ethics

Conclusion:

• The more you do SEO the better your website performance will be

• SEO is an ongoing process that requires patience and consistency

• Staying up to date with the latest SEO trends and best practices is essential to ensure that your website remains competitive in today's online marketplace



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