Blogs By Byreddy Krishna Kanth Reddy

 How does a search engine work? The basic outline of what all people know: When a person wants to find something, they type in a word or a phrase this is called a search query Then search engine compares that query to its catalog of web pages pulling out the best matches to show the searcher these are displayed on a Search Engine Result Page (SERP) A search engine's goal is to create the most relevant list of results possible to help searchers find what they are looking for. The result page will mainly show links to the websites but you might also see stuff like local business listing items for sale, ads, images, maps, videos, and lots more Here comes the main part of the blog How do search engines find the pages? Search engines perform 3basic tasks First, they examine the content they learn about and have permission to see: This is called Crawling Second, they categorize each piece of content, that's called Indexing Third, they decide which content is useful and ranks them Cra...

 Search Engine Optimization W hat is Search Engine Optimization? Search Engine Optimization (SEO) is the process of optimizing (improving) content, technical setup and reach of your website so that your page appears at the top of Search Engine Result Pages (SERPs) Objectives of Search Engine Optimization: •The main objective of SEO is to increase organic (non-paid) traffic to your website by making it easier for search engines to understand the content and relevance of the site and provide the best user experience for users searching for specific keywords.  •SEO helps to increase brand awareness and drive more traffic to the website  Types of Search Engine Optimization  1. On-Page SEO 2. Technical SEO 3. Off-page SEO 4. White Hat SEO 5. Black Hat SEO 6. Grey Hat SEO  On-Page Optimization: On-Page, Optimization includes Keyword selection, Title tag and Meta description improvement, URL optimization, and content optimization. Keyword Research and selec...

 What is Digital Marketing and What is its importance in the current scenario? Digital Marketing : Digital marketing is a type of marketing that involves the promotion of goods and services through digital channels like the internet, websites, e-mail, and many more. The main objective of digital marketing is to get benefits for providers as well as customers.  Types of Digital Marketing: Content Marketing Search Engine Optimization (SEO) Pay Per Click (PPC) Social Media Marketing E-mail Marketing Mobile Marketing Affiliate Marketing Importance of Digital Marketing: In the Current World everything is going online ranging from buying a small ink filler to selling a huge machine so going business online makes sense in every sector. Digital helps an organization or a company to track the behavior of a consumer. It helps in pulling a large amount of audience to the site which leads to sales We can track the return on investment (ROI) spent on the promotion of goods/services. Solvin...