How does a search engine work?

-

 How does a search engine work?

The basic outline of what all people know:

When a person wants to find something, they type in a word or a phrase this is called a search query

Then search engine compares that query to its catalog of web pages pulling out the best matches to show the searcher these are displayed on a Search Engine Result Page (SERP)

A search engine's goal is to create the most relevant list of results possible to help searchers find what they are looking for.

The result page will mainly show links to the websites but you might also see stuff like local business listing items for sale, ads, images, maps, videos, and lots more


Here comes the main part of the blog

How do search engines find the pages?

Search engines perform 3basic tasks
  1. First, they examine the content they learn about and have permission to see: This is called Crawling
  2. Second, they categorize each piece of content, that's called Indexing
  3. Third, they decide which content is useful and ranks them

Crawling

  • Search engines crawl the internet to discover the content, (Crawlers, bots, spiders - which is short for robots)
  • The bots hop from page to page by following links to other pages
  • They never stop, their sole purpose is to visit and revisit pages looking for new links and new content to include in the index

Indexing

  • The index is the giant list of all the web pages and content found by the bots
  • Search engines use this index as a source of information displayed on the search engine result pages, but not everything found by the bot makes it into the search engine's index
  • Search engines may find multiple copies of the exact same content on different websites, in this case, search engines consider only the pages with high authority to display at top positions
  • Pages makes to search engine index only after the search engine determines what they are about
The final outcome will be decided by the bots about what rank a website gets 


However, you can perform some optimizations to increase your rankingsCheck this blog to know what is Search Engine Optimization 









Comments

Post a Comment

Popular posts from this blog

What On page Factors influence Website Ranking

-
          What On page factors influence website ranking? Insights Website ranking refers to a website's position in the search engine results page (SERP) for a particular search query. The ranking of a website is determined by search engines like Google, Bing, and Yahoo based on a complex algorithm that takes into account various factors such as the relevance and quality of the website's content, the number, and quality of backlinks, user experience, and other technical factors On-page optimization refers to the process of optimizing various elements within a website to improve its visibility and ranking on search engine result pages (SERPs). While numerous on-page factors influence website ranking, focusing on the most critical ones can help you achieve a better online presence. By incorporating these factors, you can enhance the user experience, make your website more visible, and ultimately drive more traffic to your site. Introduction On-page optimization i...
Read more

Digital marketing and its importance

-
 What is Digital Marketing and What is its importance in the current scenario? Digital Marketing : Digital marketing is a type of marketing that involves the promotion of goods and services through digital channels like the internet, websites, e-mail, and many more. The main objective of digital marketing is to get benefits for providers as well as customers.  Types of Digital Marketing: Content Marketing Search Engine Optimization (SEO) Pay Per Click (PPC) Social Media Marketing E-mail Marketing Mobile Marketing Affiliate Marketing Importance of Digital Marketing: In the Current World everything is going online ranging from buying a small ink filler to selling a huge machine so going business online makes sense in every sector. Digital helps an organization or a company to track the behavior of a consumer. It helps in pulling a large amount of audience to the site which leads to sales We can track the return on investment (ROI) spent on the promotion of goods/services. Solvin...
Read more

What is Search Engine Optimization (SEO)

-
 Search Engine Optimization W hat is Search Engine Optimization? Search Engine Optimization (SEO) is the process of optimizing (improving) content, technical setup and reach of your website so that your page appears at the top of Search Engine Result Pages (SERPs) Objectives of Search Engine Optimization: •The main objective of SEO is to increase organic (non-paid) traffic to your website by making it easier for search engines to understand the content and relevance of the site and provide the best user experience for users searching for specific keywords.  •SEO helps to increase brand awareness and drive more traffic to the website  Types of Search Engine Optimization  1. On-Page SEO 2. Technical SEO 3. Off-page SEO 4. White Hat SEO 5. Black Hat SEO 6. Grey Hat SEO  On-Page Optimization: On-Page, Optimization includes Keyword selection, Title tag and Meta description improvement, URL optimization, and content optimization. Keyword Research and selec...
Read more